Nettex Poultry win at Veterinary Marketing Association Awards
Innovation, problem solving and enhanced customer experience led to poultry nutrition and healthcare manufacturer, Nettex Poultry, winning the Packaging Application and Delivery award at the 2022 Veterinary Marketing Association (VMA) Awards. Their winning product, the Total Hygiene Pack, was recognised by judge, Tim Potter, for providing a great solution to a problem for a specific target audience.
The Total Hygiene Pack contains three key products from the mite and pest control range, Total Mite Kill Aerosol, Total Mite Kill Ready to Use Spray and Total Hygiene Powder and aims to educate chicken owners around the four-stage hygiene and mite management regime. The special pack also provides the opportunity for chicken owners to purchase and trial these best-selling products in smaller more cost-effective volumes prior to committing to purchasing larger pack sizes. Furthermore, increasing basket size for retailers.
The new fully recyclable, plastic free outer package has cut out egg shapes on the front to allow consumers to see the products they know and love whilst providing plenty of room on pack to display their new and engaging branding. The special pack also comes with a handle for easy carrying and boasts education as a USP with consumer-friendly, visual communications on why and how to use the products as part of the four-stage management regime.
Going head-to-head with global giants in the industry, Nettex Poultry is delighted with the win. Ellie Cashmore, product manager says “2022 was the first year the Nettex in-house marketing team had the pleasure of attending the Veterinary Marketing Association Awards. The team were thrilled to be out and about after two years of restrictions and were simply pleased to be taking part in the fun and soaking up inspiration from like-minded people within the animal health industry. When it was announced that the Nettex Poultry team had won the Packaging Application and Delivery Award for their new Total Hygiene Pack, it truly was the cherry on top of the cake! Winning this award when up against renowned global organisations with much greater resource really was an egg-cellent achievement. The team at Nettex Poultry have worked hard over the last two years to embark upon their journey towards more sustainable and consumer friendly packaging that is engaging, easy to shop for and adheres to the needs of the modern backyard poultry keeper, further strengthening their market leading position. The team look forward to bringing more solutions to the industry in the near future.”
The Total Hygiene Pack launched in November 2021 and is included in the current Nettex Pesky Pests Campaign. A full re-launch of Nettex Poultry in 2020 saw new look, eco-friendly packaging, with vibrant, fun designs, to meet the needs of the growing number of good life aspirational chicken keepers. The team are thrilled these changes were noticed, and helped forge their way to victory at this year’s VMAs.
